april 30-may 3, 2017 the broadmoor resort  colorado springs, colorado

Featuring leading speakers from within and outside of the Industry, the Content Sessions bring you actionable and inspiring insight delivered on trends, opportunities, skills, best practices and personal growth; providing you with the means to inspire innovation, leadership and growth for you and within your own organization. Please visit frequently to see the details as they are added.


sunday, april 30

Roy Spence

Roy Spence

6:00pm – 6:45pm

Opening Keynote: The Power of Purpose in business and life.


The winners in business now and in the future will be driven by purpose. In this talk, Roy will share his remarkable and entertaining personal story, insights and lessons learned from legendary purpose-inspired business leaders he he’s worked with over the years. He will offer up tangible, fresh and actionable ideas on how purpose in business and life is the centerpiece of not only building a business and a life of success but more importantly of building a business and a life of authentic value.


Roy Spence
Co-Founder & Chairman, GSD&M/Co-Founder & CEO, The Purpose Institute

It was 1971, and four recent University of Texas graduates decided to start an advertising agency in Austin, Texas -- then a funky little college town known primarily for hippies and armadillos. Roy Spence was one of them. He went down to the bank to borrow $5,000 and the loan officer asked, “What is your business plan?”

Roy was frozen and then finally said, “Well let’s see. We want to stay together, stay in Austin, make a difference and some money, too.” He got the loan.

45 years later, Roy and his partners are still together, still in Austin, still trying to make a difference and make a little money, too. Roy signs every letter with the words, “Ride at Dawn.” That’s not just a sign-off; it’s a three word manifesto -- a call to action to live life to its fullest.

Roy and his partners built GSD&M into a marketing, advertising and idea machine. Flying with Herb Kelleher, founder of Southwest Airlines. Riding with Sam Walton, founder of Walmart. Driving with BMW and The PGA TOUR. Plowing with John Deere. Defending freedom with the United States Air Force. Donating time and talent to create compelling Public Service Awareness ads to mobilize goodwill to help people in the moments that matter the most like Katrina, the earthquake in Haiti and most recently the terrible floods in Baton Rouge.

Roy’s passion is entrepreneurship, which he refers to as “the miracle of America.” He deeply believes that when America is at her best it does not matter what your last name or zip code is. If you can Dream it, you can Build it.

Roy is also Co-Founder and CEO of The Purpose Institute which is also home based in Austin, Texas and is singularly passionate and focused on discovering the Core Values that define and shape an organization’s culture and the Core Purpose that captures the difference an organization makes in the world. Our purpose is to help organizations and leaders discover and fulfill their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.” And, more recently he authored “The 10 Essential Hugs of Life,” a collection of heartwarming stories about the need for gratitude and love.

Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.” And, more recently he authored “The 10 Essential Hugs of Life,” a collection of heartwarming stories about the need for gratitude and love.

Roy is also a Gallup Senior Adviser as Gallup’s expert on Purpose and champion of Clifton’s Strengths Movement. Over 14 million people here and around the world have taken Clifton’s StrengthsFinder assessment, all in the effort to help people everywhere discover and then play to their strengths in work and life.

The American Advertising Federation Hall of Fame 2016 Inductee, named “Adman of the Century” by Texas Monthly magazine, Distinguished Alumnus of the University of Texas at Austin, The University of Texas McCombs School of Business Hall of Fame, Lyndon Baines Johnson Foundation board member.


monday, may 1

Lenny Jachimowicz

Lenny Jachimowicz
Vice President Global Operations

2:00pm – 2:45pm

ViewPOINT: Marriott/Starwood Integration “Together We’re Better”








Lenny Jachimowicz, Vice President Global Operations – Engineering and Guest Experience will discuss the complexities, challenges and benefits of bringing two of the world’s largest hospitality companies together.



tuesday, may 2

Karen Tilstra

Karen Tilstra, PhD
Innovation Architect of Design Thinking

2:10pm – 2:55pm

Innovation Workshop


Karen Tilstra, PhD, Innovation Architect of Design Thinking spaces and creative teams, & a 2x TED Talk presenter, is the Co-Founder of Florida Hospital Innovation Lab (FHIL), & the Orlando Magic Innovation Space. Last year she co-designed San Diego State University Innovation Lab and is currently helping Santa Clara University become a Design Thinking campus. Today Karen and her team will provide an interactive innovation experience where participants create actionable processes that could just ignite innovation within participants home teams!


Karen Tilstra, PhD

Karen wants to live in a world where work is fast, people are free, and chocolate is devoid of calories; but, in the meantime she is co-founder of the award winning Florida Hospital Innovation Lab, (FHIL). One year after launching FHIL Karen co-founded Orlando Magic's Innovation Lab and co-designed the nation's first undergraduate degree in Innovation and Social Entrepreneurship at Rollins College in Winter Park Florida. Her most recent project was launching the San Diego State University’s Design Thinking Innovation Lab. Karen holds a PhD in Innovation and leadership, EdS. in Educational Psychology, and a MA in Counseling Psychology. She has taught at the University level in both the United States and Asia and is currently a visiting professor at Rollins College. She is a licensed Educational Psychologist who ran a private practice for more than 10 years. She has also published in both academic journals and children's literature. A native Californian, Karen now lives in Florida with her artistic husband. They have three sons, plus Nick, the adopted dog, who their neighborhood regards as the world’s wackiest canine.